Art Direction and Design for Avenidas, a newsprint celebrating the launch of Frutas—a new fruit-forward line of Tepache. Created for Expo West, the zine references the visual language of Mexican street carts and nostalgic soda packaging.
AVENIDAS
SERVICES:
Art Direction
Print Design
2026
Los Angeles, CA
CONCEPT
Avenidas is about the convergence of people, places, and flavors that have shaped Tepache into one of Mexico's most beloved beverages. Fruit is at the center of this story: scale play, texture, and layering are used to reflect the depth, heritage, and cultural significance of this iconic soda.
CREDITS
Alex Matthews
Rafael Martin Del Campo
Sandy Yang
Colleen Kolli
Eve Rios, Megan Forbes
Dana Barba
Allie Coates
Melody Rand
Joel Burden
Jack Strutz, Emilia Igartua, Diego Lozano, Yulya Kleshcheva, Matthew Essman, Jorge Valdiva, Alex Quezada
CEO & Co-Founder:
Co-Founder:
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Art Direction & Design:
Design:
CMO:
Brand Marketing:
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Illustration:
Photography: