Art Direction, Design, & Illustration for Soft Luck, a Cab Sauv and Pinot Noir duo launched at Foxtrot. The illustrations reference the natural landscape of the wine’s origin: Paso Robles and Portland.
Soft Luck
SERVICES:
Art Direction
Print & Packaging
Illustration
2024
Chicago, IL
Soft Luck is a wine duo that draws from happenstance motifs: a lighting strike, a prickly cactus, a snake bite, a flower growing in the desert, etc. Dry by nature, with a sense of humor to match. Inspired by wood block printing techniques and handwritten type, Soft Luck is a wine that feels drinkable, down-to-earth,and ready to be opened.
CONCEPT
CREDITS
Creative Direction:
Art Direction & Design:
Product Photography:
Landscape Photography:
Rob Schellenberg
Colleen Kolli
Garrett Sweet
Colleen Kolli